Vauxhall applies quality to important ‘blue-light’ market

Worth in excess of £250m annually, the UK emergency services vehicle sector is important for overall new vehicle registrations and our motoring man, Iain Robertson spent a day in Luton, Bedfordshire, with market-leading Vauxhall uncovering certain aspects of it. There are thousands of blue-light vehicles on our roads, driven by largely selfless professionals, covering telephone […]

Why is ‘alliance’ better than ‘partnership’?

It is easy to be swayed by the slick marketing, in which major companies invest, when they refer to ‘marriages of corporate convenience’, states journalist Iain Robertson, factors that affected both A-Met and ISQA. Perhaps one of the best known strategic partnerships in the automotive world is that between French Renault and Japanese Nissan. When […]